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About the company

Sharaf Strategy Consultants is a business consulting firm dedicated to providing innovative solutions and strategic guidance to our clients. Our team of experts specializes in a wide range of services, including business development, market analysis, and digital transformation. We are looking for a talented Graphic Designer to join our creative team and help us elevate our brand through compelling visual content.

Performance Marketing Specialist

Location

Calicut

Department

Marketing & growth

Location type

Remote

Job posted on

March 20, 2025

Who you'll work with

As a Performance Marketing Specialist at Sharaf Strategy Consultants, you will collaborate with digital strategists, marketing teams, and design specialists to execute data-driven advertising campaigns. You will work closely with cross-functional teams to develop, optimize, and analyze performance marketing strategies across Meta and Google Ads. Your role will focus on maximizing ROI through targeted ad placements, strategic budget allocation, and real-time campaign adjustments.

Your expertise in audience segmentation, conversion optimization, and advanced analytics will play a critical role in ensuring that our marketing efforts drive measurable business growth. You will be responsible for leveraging industry-leading tools to analyze competitor strategies, monitor market trends, and implement innovative advertising approaches that align with our clients’ objectives.

What you'll do

Campaign Strategy & Execution – Develop, manage, and optimize paid advertising campaigns on Meta and Google Ads
Audience Targeting & Segmentation – Utilize advanced targeting techniques, including lookalike audiences and retargeting strategies
Conversion Rate Optimization (CRO) – Implement data-backed optimizations to maximize lead generation and customer acquisition
Budget Allocation & Bid Management – Efficiently allocate budgets and adjust bids to ensure the best ROI
Performance Tracking & Analytics – Use GA4, Google Tag Manager, Meta Pixel, and Conversions API to track campaign performance and user behavior
Market Research & Competitor Analysis – Leverage tools like SEMrush, SpyFu, and AdEspresso to gain insights and optimize ad strategies
A/B Testing & Experimentation – Conduct A/B tests on ad creatives, headlines, and landing pages to improve performance metrics
Automation & Efficiency – Utilize automation platforms like Revealbot and AdEspresso to streamline campaign management
Reporting & Insights – Analyze data, generate reports, and provide actionable insights to improve marketing strategies

Qualifications

Bachelor's degree in Marketing, Business, or a related field
Experience in managing performance marketing campaigns in the UAE market is required
Proven experience in Meta & Google Ads with a strong track record of driving performance marketing success
Proficiency in Google Analytics 4 (GA4), Google Tag Manager, Meta Pixel, and Conversions API
Hands-on experience with performance analysis tools (e.g., SEMrush, SpyFu, AdEspresso, Revealbot)
Strong understanding of CRO strategies, A/B testing, and retargeting techniques
Ability to interpret data, identify trends, and make real-time campaign optimizations
Excellent communication and collaboration skills

Apply now